Let’s talk
All work
Case study

Negative Split Carbon

Race-ready wheel graphics for a performance cycling product.

Client
Negative Split Carbon
What we did
Wheel Graphics & Product Design
Services
Design & Creative
Sector
Cycling
A Negative Split Carbon disc wheel with large overlapping NSC letterforms in gloss and matte black.

Overview

Created wheel graphics for Negative Split Carbon, developing a bold visual treatment for a performance-focused cycling product.

The approach

Combined technical precision with a clean, race-ready aesthetic, ensuring the graphics complemented the product’s performance positioning.

A pair of Negative Split Carbon shallow-rim wheels with tonal black graphics.
A pair of Negative Split Carbon Tempo 65 deep-rim wheels with tonal black graphics.
A Negative Split Carbon tri-spoke wheel with letterforms wrapping the rim and spokes.
The tri-spoke wheel from a second angle, showing the matte and gloss contrast.

Project highlight

Product graphics that balance technical clarity with a distinctive cycling identity.

What we made

  1. 01Wheel graphic design
  2. 02Product visual development
  3. 03Graphic application
  4. 04Performance-led visual direction