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Selected work · 2024–2026

08 projects

Work that makes brands impossible to ignore.

Festivals, venues, products and our own ventures. Strategy, brand, campaigns, websites and AI-built digital products from Aotearoa.

Marketing & campaigns

Campaigns that move the numbers.

Six years running paid, organic and owned campaigns for tourism, culture, sport, events and retail brands. Planned from real data, reported in plain English.

  1. 01

    Leading NZ tourism attraction · 3 brands

    Always-on marketing for three tourism brands

    Meta ads · SEO · Email · Social across four accounts · Film & photo · Print

  2. 02

    Leading NZ tourism attraction

    China market launch

    China-facing website · Live booking API · WeChat · RED (Xiaohongshu)

    A direct digital sales channel into the Chinese market

  3. 03

    Tourism operator × national tourism body

    AI discoverability pilot

    AI search (GEO) · Site audits · Voice AI · Multi-agent workflows

    Wrote a destination-wide tourism AI strategy

  4. 04

    Tourism Bay of Plenty

    Destination campaigns and a tourism app

    Meta ads · App launch · Promo video · Visitor kiosks · Our Tauranga Region

    Built and launched the app, then drove awareness with paid social

  5. 05

    Grassroots Trust Velodrome

    Rebrand and UCI Track World Cups

    Rebrand rollout · Social · Email · Google Ads · Crisis comms

    Avantidrome to Grassroots Trust Velodrome, across web, print and uniforms

  6. 06

    BNZ Corporate Challenge

    Event direction, start to finish

    Event marketing · Sponsors · Budget · Operations

    $50k+ profit, with 50+ staff and volunteers

  7. 07

    Nduro Events

    Athlete experience for Whaka 100 and more

    Participant comms · Briefings · Sponsors · Feedback

    7,000+ athletes, including national and international elites

Also: e-commerce and social for ilabb · email in Mailchimp, Klaviyo and Campaign Monitor · sites on Shopify, WordPress, Squarespace, Rocketspark and Wix

More work

Projects marked Concept are self-initiated AI proof-of-concept work, not client commissions. They show how we’d approach a real brief and claim no results.

  1. Ride Retreat: The Journey Guest app · Product design · AI build
  2. Digital Visitor Information Kiosks Digital Experience, Content Strategy & Wayfinding
  3. Te Puia: Digital Marketing & Growth Digital Strategy, Performance Marketing & Discoverability
  4. Te Puia: China-Facing Website Website Strategy, Booking Integration & International Marketing
  5. CrossFit Nationals Merchandise Concept & Graphic Design
  6. Our Tauranga Region Regional Brand Development & Creative Assets
  7. Grassroots Trust Velodrome Brand Refresh, Creative Direction & Campaign Rollout
  8. Athlete Experience: Nduro Events Event Operations, Communications & Participant Experience
  9. Field Notes Concept · AI marketing intelligence
  10. Quiet Machine Concept · AI workflow automation
Our own product · AI visibility for tourism

Findable

Travellers are asking AI where to go. Findable shows New Zealand tourism businesses whether AI tools recommend them and describe them accurately, and what to fix. See Findable