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Case study

Rotorua Walking Tours

An illustrated identity and website rooted in Rotorua’s architecture and stories.

Client
Rotorua Walking Tours
What we did
Brand Identity, Logo Design & Website
Services
Design & Creative
Sector
Tourism
Rotorua Walking Tours website pages on a white background, with the illustrated logo in the header.

Overview

Developed a custom logo and website for Rotorua Walking Tours, creating a visual identity rooted in the destination’s architecture, character and cultural storytelling.

The approach

The illustrated identity brings local architectural references into the brand, while the website translates the experience into a clean, intuitive digital presence.

The Rotorua Walking Tours logo, an illustrated row of Rotorua landmarks and footprints, embossed on pink paper.

Project highlight

A destination-led identity combining local character with a straightforward, accessible website experience.

What we made

  1. 01Custom logo design
  2. 02Brand identity development
  3. 03Website design and development
  4. 04Visual storytelling
  5. 05User-friendly digital experience