Te Puia: Digital Marketing & Growth
Digital marketing strategy and delivery across Te Puia, NZMACI and Waimangu Volcanic Valley.
- Client
- Te Puia | NZMACI
- What we did
- Digital Strategy, Performance Marketing & Discoverability
- Services
- Marketing & Growth
- Sector
- Tourism and culture
Overview
Led digital marketing strategy and campaign delivery across Te Puia (New Zealand Māori Arts & Crafts Institute) and associated tourism brands, including NZMACI and Waimangu Volcanic Valley.
The work combined paid media, SEO, email marketing, social content, creative production and analytics to strengthen online visibility, visitor acquisition and e-commerce performance.
The approach
Connected campaign delivery with performance insights, using website analytics, search behaviour and audience engagement to inform marketing decisions across multiple brands and channels.
Project highlight
Combining creative execution with measurable digital performance across a portfolio of tourism and cultural experiences.
What we made
- 01Digital marketing strategy and execution
- 02Meta advertising across multiple tourism brands
- 03SEO and digital discoverability
- 04Email marketing and campaign optimisation
- 05Social media strategy and content
- 06Creative production and analytics reporting