Te Puia: China-Facing Website
A dedicated China-facing website and digital ecosystem, connected to live booking.
- Client
- Te Puia
- What we did
- Website Strategy, Booking Integration & International Marketing
- Services
- Marketing & Growth, Design & Creative
- Sector
- Tourism and culture
Overview
Contributed to the development and launch of a dedicated China-facing website for Te Puia, creating a digital sales channel tailored to the Chinese market.
The approach
The website was integrated with the booking system and live API to support a connected customer journey. The project was complemented by the development of official WeChat and RED (Xiaohongshu) accounts, strengthening the brand’s digital presence in China.
Project highlight
Connecting a dedicated international website with booking functionality and market-specific digital platforms to support visitor discovery and direct sales.
What we made
- 01China-facing website development
- 02Booking system and live API integration
- 03Digital customer journey planning
- 04WeChat account development
- 05RED account development
- 06International digital marketing coordination