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Our venture Case study

Ride Retreat: The Journey

A premium mountain bike retreat in Rotorua. We built the brand, the website and the guest app ourselves, so the experience starts the moment someone books.

Client
Ride Retreat, an Outside In venture
What we did
Strategy, brand, website, product design, AI build, launch
Built with
Squarespace site · Lovable + Supabase app
Where
Rotorua, Aotearoa New Zealand
Rider wheelies through giant ferns and redwoods on a Rotorua trail
The Ride
Guests soaking in a cedar hot tub surrounded by ferns and native bush
The Recovery
Pool between the two wings of the retreat lodge
The Stay
Chef-plated dish with a glass of red wine
The Table
Guest app welcome screen: Ride. Recover. Explore.
Guest app pre-arrival checklist: Get ready for your retreat

The idea

Premium shouldn’t start at the trailhead. It should start at checkout, and still be there after guests fly home.

Ride Retreat is a multi-day riding experience in one of the world’s great mountain bike destinations: guided singletrack, coaching with Brook Macdonald, a private chef, wellness and premium accommodation. Our job was to make every touchpoint feel as considered as the riding, from the first Instagram post to the feedback form on the way home.

  • 2portals on one platform: a mobile guest app and a desktop admin for the team
  • 7pre-arrival steps in one checklist, from waiver to food preferences
  • 24items on a packing list that remembers what you’ve packed
  • 4days of itinerary, mapped hour by hour with directions built in

The brand

Ride. Connect. Unwind.

Created by riders, for riders. A forest-green identity with a hand-drawn icon set that splits the experience into four simple pillars.

  • The Ride200km+ of world-class singletrack, guided by locals.
  • The TableGood food. Great company. Even better stories.
  • The StayLaid-back luxury designed for rest, recovery and connection.
  • The RecoverySteam, soak and slow down.

The guest app

One app for the whole trip: before, during and after.

Packing list screen: What to bring, 0 of 24 packed
01 · Before Retreat-ready, not inbox-ready Rider profile, waiver, food, travel and insurance in one checklist, plus a packing list that saves your progress.
Itinerary screen: Riders Escape, Day 1 Arrival, Tech Setup and Poco Dinner
02 · During Every day, in your pocket A day-by-day itinerary with times, places, route maps and one-tap directions.
After the retreat screen: photo recap and feedback ratings
03 · After The retreat to keep A private photo recap for each group, and quick feedback on the riding, coaching, food and stay.

What we made

  1. 01Brand identity and icon system
  2. 02Website and booking journey
  3. 03Guest app, built with AI
  4. 04Admin portal for retreats, guests and content
  5. 05App launch film
  6. 06Social strategy and 90-day content plan

See it live

Visit rideretreat.com