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Case study

Flavours of Plenty 2025

Creative direction and campaign design for the 2025 regional food festival.

Client
Flavours of Plenty, 2025
What we did
Creative Direction, Festival Branding & Campaign Design
Services
Design & Creative
Sector
Events
The Flavours of Plenty 2025 festival programme cover and an open spread, with illustrated food characters on pink.

Overview

Led creative direction and design for the 2025 Flavours of Plenty food festival, developing a cohesive visual identity and campaign collateral to promote the region’s food culture and festival programme.

The approach

Created a consistent creative direction across physical and digital touchpoints, helping bring the festival’s promotional material together under one recognisable visual identity.

Festival banner: the Flavours of Plenty Festival wordmark beside illustrated food characters on pink.
The festival campaign on a large digital screen above a baggage carousel at the airport.
The festival campaign on a large outdoor billboard on a blue waterfront building.
Festival magazine advertisement with the illustrated food characters and festival dates.
Open magazine spread: illustrations on one page, dates, tickets and web address on the other.
Two round stickers for the Plates of Pleeeenty Challenge.
Illustration of local products, including the Sunseeker Pale Ale can, on blue.
The Sunseeker Pale Ale can beside a full glass on a sunny table.
Sunseeker Pale Ale, the festival collaboration with Mount Brewing Co.
A hand holding the Sunseeker Pale Ale can at the beach.

Project highlight

A multi-channel regional campaign bringing together festival branding, destination marketing and food storytelling.

What we made

  1. 01Creative direction and visual identity
  2. 02Festival programme design
  3. 03Billboard advertising
  4. 04Bus advertising
  5. 05Digital campaign assets
  6. 06Marketing collateral across print and digital channels