Grassroots Trust Velodrome
The rebrand from Avantidrome to Grassroots Trust Velodrome, rolled out across every touchpoint.
- Client
- Grassroots Trust Velodrome
- What we did
- Brand Refresh, Creative Direction & Campaign Rollout
- Services
- Design & Creative, Marketing & Growth
- Sector
- Sport
Overview
Played a key role in the rebrand from Avantidrome to Grassroots Trust Velodrome, contributing to creative direction and leading the internal design and rollout.
The approach
Coordinated the translation of the refreshed identity across the organisation’s digital and physical touchpoints, including PR, website design, print collateral, uniforms and staff communications.
Project highlight
A coordinated brand transition across customer-facing and internal communications for a major cycling venue.
What we made
- 01Creative direction
- 02Brand refresh and rollout
- 03Website design
- 04Digital and print collateral
- 05Uniform design
- 06Internal communications