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Case study

Explore Bay of Plenty

A free destination app helping visitors and locals discover more of the Bay of Plenty.

Client
Explore Bay of Plenty
What we did
Development and launch lead: app content, digital product, launch campaign
Services
Marketing & Growth, Design & Creative
Where
Bay of Plenty, Aotearoa New Zealand
Region Info screen in the app, held up in front of a waterfall
Activities screen with category filters, held up on a sunny waterfront

Overview

Led the development and launch of the Explore Bay of Plenty destination app, a free digital guide designed to help visitors and locals discover more of the region.

Working with Sean Buchanan and a wider team of developers and community partners, the project brought regional experiences, local deals, food destinations, activities and walking and cycling tracks into one digital destination.

My role

Development and launch lead, working across product planning, content, design and the digital marketing rollout to translate the region’s tourism offering into a useful, accessible mobile experience.

The app

One free guide to the region: what to do, where to eat and what's on.

Deals screen listing local food deals, held over a café table
01 · Deals Local deals Deals from local businesses, listed by distance so the closest come first.
Walking Tracks, Cycle Trails and Waterfalls screen, held above a boardwalk
02 · Trails Tracks and trails Walking tracks, cycle trails and waterfalls across the region.
What's On screen with event filters and a comedy night listing, held at an outdoor event
03 · What's on Events Gigs, festivals, performing arts, sport and workshops, filtered by date and distance.

Project highlight

Connecting destination storytelling with a practical digital tool to support regional discovery and trip planning.

What we made

  1. 01Destination app content and planning
  2. 02Digital product and visitor experience development
  3. 03Social media content
  4. 04Promotional video and campaign copy
  5. 05Meta advertising and app promotion
  6. 06Collaboration with developers and community partners