CrossFit Nationals
A bold, championship-style merchandise concept for a national sporting event.
- Client
- CrossFit Nationals
- What we did
- Merchandise Concept & Graphic Design
- Services
- Design & Creative
- Sector
- Sport
Overview
Developed a bold merchandise concept for CrossFit Nationals, combining athletic identity with a strong graphic direction inspired by strength, movement and competition.
The approach
Created a high-impact emblem using a black, white and red palette, championship-style typography and New Zealand-inspired visual details.
Project highlight
A strong, competition-focused graphic concept designed to translate the energy of a national sporting event into merchandise.
What we made
- 01Merchandise concept
- 02Graphic design
- 03Event identity application
- 04Apparel visual direction