Made in tourism, for tourism.
Findable comes from tourism and digital marketing experience, and from research into how AI is changing the way travellers discover where to go. Its job is practical: help New Zealand tourism businesses see what AI tools say about them, and fix what’s wrong.
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Grounded
Built in and for New Zealand tourism. No hype, no scare tactics.
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Sharp
Clear advice you can act on this week, in plain English.
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Honest
We show you the AI answers we found, not just a verdict. No guarantees we can’t keep.
Ani Gemmill
Ani is the founder of Findable and of Outside In, a creative, marketing and AI studio in Aotearoa New Zealand. Findable brings together her experience in tourism, digital marketing and AI, with a focus on how AI is changing the way travellers decide where to go and what to do.
Let’s make you findable.
Destinations, agencies and operators wanting help with fixes: tell us a little and we’ll be in touch within two working days.
anigemmill@theoutsidein.nzThanks. We’ve got your message.
We’ll reply by email.