Findable is a product by Outside In Visit Outside In
How it works

We test the answers, then fix the sources.

AI assistants build their answers from what’s published about you: your website, listings, reviews and articles. We find what they’re getting wrong and help you fix it at the source.

  1. Ask what visitors ask

    We write traveller-style questions for your region and category (“best family activity in Rotorua”, “where to stay near the lakes”) and put them to AI assistants. The free check covers 3 questions.

    Question set · example
    • Best guided mountain bike tour in Rotorua?
    • Beginner-friendly MTB trails near Rotorua with a guide
    • Things to do in Rotorua for active couples
  2. Check how you show up

    Each answer is checked for three things: are you mentioned, are you recommended, and is what the AI says about you correct?

    • MentionedYour name appears in the answer.
    • RecommendedYou’re a top pick, not a footnote.
    • AccuratePrices, hours and offer are right.
  3. Fix the sources

    You get a short, ranked fix list with plain-English steps: usually changes to your website, Google Business Profile and listings. Do them yourself, or ask us for a quote to do them for you.

    1. Add an FAQ page answering the top visitor questions
    2. Correct hours and pricing on your Google Business Profile
    3. Get listed on the regional tourism site’s activity directory
  4. Keep going

    If you want ongoing help, the monthly subscription turns what we found into an action plan and measures each change against a baseline, so you can see what moved and what didn’t. Month to month, cancel any time.

    Monthly subscription
    • A prioritised action plan for your business
    • Changes measured against a baseline, so you can see what moved
    • A growth brief, checked by a person before it reaches you
    • Your own sign-in to the Findable platform
    See pricing and options
Plain-English glossary

Three terms, explained once.

AI visibility
How often, and how well, AI assistants mention and recommend you.
AEO
Answer engine optimisation: making your information easy for AI to quote as the answer.
GEO
Generative engine optimisation: shaping how AI describes and recommends you.

Start with your free check.

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